How many categories are there in Sunfeast brand?
According to the brand’s website, ITC has divided the biscuits into four sub-categories – Cookies, Cream based biscuits and Light and Fun biscuits and Healthy biscuits. In the brand architecture , the company has used sub-brands for various types of products .
What are the products of Sunfeast?
Sunfeast biscuits have always stood for quality and are known for offering innovative and wholesome biscuits.
- Sunfeast Dark Fantasy.
- Sunfeast Moms Magic.
- Sunfeast Farmlite.
- Sunfeast Caker.
- Sunfeast All Rounder.
How many biscuits are in Sunfeast dark fantasy?
It has 24 cookies per box that is 48 for the entire deal.
Is Sunfeast Indian brand?
Sunfeast is an Indian brand of ITC company, Fast Moving Consumer Goods, Hotels, Paperboards and Packaging, Agri Business and Information Technology. In July 2003, ITC made a foray into the biscuits market by launching the Sunfeast range of biscuits.
What is the USP of Sunfeast biscuits?
The brand had the tagline ” Pure Indulgence ” when it was launched. The USP was the packaging. Dark Fantasy in a way assured in a new wave of packaging in the biscuit market. The bold use of colors and calligraphy supplemented the brand’s positioning as a premium biscuit.
Who owns Sunfeast?
ITC
ITC, an Indian conglomerate based out of Kolkata was the primary sponsor of the event. The company owns the Sunfeast brand of biscuits.
How many biscuits are in dark fantasy 300gm?
24
Quantity: Each 300g pack of Sunfeast Dark Fantasy Choco Fills contains 24 individually wrapped cookies. This quantity is sufficient for a group of friends to share and enjoy the goodness of Sunfeast Dark Fantasy Choco Fills cookies.
Does dark fantasy contain egg?
We make sure our Dark Fantasy biscuits/cookies are 100% vegetarian as we wish to cater to the widest range of consumers. However, the Dark Fantasy Yumfills cakes are available in both veg and egg variants in select states.
Who is the owner of Sunfeast biscuit?
What is the tagline of dark fantasy?
Capturing the brand tagline “Can’t wait, won’t wait”, the video indicates how one cannot wait to treat themselves with this sinful indulgence of choco-filled cookie.
Who is the owner of Sunfeast?
Is Sunfeast a brand?
Speaking on the occasion, Mr. Ravi Naware, Divisional Chief Executive, ITC Limited – Foods Division said, “the launch of “Sunfeast”, marks ITC Foods entry into the branded biscuit market with a range of offerings in both basic and value added segments.”
What is the history of Sunfeast Biscuits?
In July 2003, ITC made a foray into the biscuits market by launching the Sunfeast range of biscuits. Since then, Sunfeast biscuits have always stood for quality and are known for offering innovative and wholesome biscuits.
Are Sunfeast Biscuits good quality?
The brand name Sunfeast , since then has been associated with quality as the brand has been known to offer wholesome biscuits that are innovative as well as delicious in taste.
Why does SRK like Sunfeast Biscuits?
The various advertisements and promotional shows featured SRK and showed that even SRK is also a fan and enjoy Sunfeast Biscuits. So it created an impression among the audience that their favourite actor is following this commodity so they should follow the same way.
How did Sunfeast establish its brand name?
It is only through distribution of a package of products and far and wide distribution that FMCG companies can earn margins. In order to establish its brand name Sunfeast made a thorough research of the market and after analyzing it decided to start its promotional activities.