What is the advantage and disadvantage of television?

What is the advantage and disadvantage of television?

Studies have shown that there is a correlation between watching television and obesity. Excessive TV watching (more than 3 hours a day) can also contribute to sleep difficulties, behavior problems, lower grades, and other health issues. Television makes us antisocial, taking the place of family and friends.

What is advertising and its objectives?

Advertising is aimed at achieving various objectives. It is targeted to increase sales, create and improve brand image, face competition, build relations with publics, or to educate people.

Is advertising a waste?

Advertising gets the consumers close to the products. Advertising plays an important role in passing information such as AIDS, contraception etc. people are aware of health disorders and how to overcome them.

What are the impacts of false advertisement on consumers?

In this study, it has been found that while misleading advertisements tend to provide overtly more positive information than is necessary, such positivity tend to result in negative experience for customers. Studies are expanding in the roles of false and misleading information that form the content of advertisements.

What are the advantages of television advertising?

The Advantages of TV Advertising

  • TV Advertising builds trust.
  • Advertising boosts sales.
  • TV Adverts are full screen, not fighting for screen space.
  • TV reaches a vast audience.
  • TV advertising results can be tracked.
  • Small brands can get into TV advertising on digital channels.
  • TV adverts benefit from second-screening.

What is the main objective of advertising is to?

The Purpose of Advertising Advertising has three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands, products, services, and ideas.

When an advertising campaign fails to achieve its objectives it is called?

When an advertising campaign fails to achieve its objectives, we call it waste. If an advertisement fails to arrest our attention, it becomes a waste. Moreover, there are mounting advertisement expenses on account of increasing competition.

Is advertising an economic waste justify?

Advertising is not a waste 1. Advertisements create market for new products. Further, they maintain and even extend the markets for existing products. Further, as a result of advertisements, the consumers have the opportunity of comparing the relative merits of the all products available for sale.

Why advertising is a social waste?

On one hand, it is considered a social waste as it adds to the cost of production, weakens social values and adds to consumer needs and desires. On the other hand, it is beneficial as it helps in enhancing the sales of the product of the firm. However, advertising helps in attracting consumers to the product.