What is the message of the commercial LikeAGirl?
As explained in the videos, the basis for this message is the fact that young girls’ self-esteem tends to plummet as they enter their teenage years. As a result, the girls require support, acknowledgment, and empowerment in order not to lose their passion to express themselves.
Who did the LikeAGirl campaign?
The brand’s #LikeAGirl campaign, by Leo Burnett, Chicago, London and Toronto, centres on a film that has a total view count of more than 85 million since the campaign launch in June 2014. The online spot shows boys and girls of various ages being asked to do different activities ‘like a girl’.
What is always LikeAGirl campaign?
In 2014, Always launched a new leg of its epic battle to make sure that girls everywhere keep their confidence through puberty and beyond by tackling the societal limitations that stand in their way. Since then, #LikeAGirl has gone from a simple phrase to a powerful and empowering movement.
What does act LikeAGirl mean?
The saying “act like a girl” reinforces gender stereotypes that are very limiting for men and women alike. When you tell someone to “act like a girl” or behave in a “ladylike” manner, you are commanding her to subscribe to female stereotypes and potentially hindering her true self.
Was the LikeAGirl campaign successful?
The outcome Always #LikeAGirl generated considerable global awareness and changed the way people think about the phrase ‘like a girl’, achieving more than 85m global views on YouTube from 150+ countries. Prior to watching the film, just 19% of 16-24s had a positive association toward ‘like a girl’.
When did always launch LikeAGirl?
2014
That’s why Always has been on a mission to change the perception of “like a girl.” In 2014, we kicked off an epic battle to make sure girls everywhere maintain their confidence throughout puberty and beyond by showing them that doing things #LIKEAGIRL is downright amazing.
Can the Proctor and Gamble’likeagirl’AD challenge stereotypes?
The latest company to release a female empowerment ad, Proctor and Gamble’s newest advertisement, part of Always’s #LikeAGirl campaign, is attempting to challenge these stereotypes.
What does the always always ‘like a Girl’ campaign mean?
Always, one of the biggest makers of feminine care products (the things women use during their period), debuted a 60-second spot during Sunday night’s game, highlighting the brand’s “Like A Girl” campaign. The ad push, which began last summer, shows differences in how young women, boys and young girls perceive the phrase, “like a girl.”
Is Adobe’s ‘like a Girl’ campaign pushing more girls to buy always pads?
It’s still unclear whether the campaign is actually pushing more girls to buy Always pads, but Adobe ranked “Like a Girl” the top digital campaign of the Super Bowl, based on an analysis of mentions on a variety of social networks and Internet platforms.
What does it mean to run like a girl?
Run like a girl means trip and flail your arms around. Fight like a girl means slapping someone with weak wrists. When several adult women, and even a man and a boy were asked what it means to run, throw or fight like a girl, they did just that.
https://www.youtube.com/watch?v=XjJQBjWYDTs