How has the Starbucks logo changed over the years?
Starbucks’ logo has gone through two previous shifts, most dramatically in 1987, when Starbucks turned a brown woodcut into a green and black image. It dropped “tea” and “spices” from the text and changed the siren from a 16th-century Norse woodcut to a more stylized black-and-white graphic.
When did Starbucks last change their logo?
2011
In 2011, Starbucks introduced a new identity, branding, and logo, going back to their original green success. Now, the outer strip has been removed completely and there is no mention of “Starbucks” anywhere on the cup.
What does the symbol on Starbucks mean?
Starbucks says their original logo was “derived from a twin-tailed siren in an old sixteenth-century Norse woodcut.” It actually seems they misspoke — the term “Norse” properly refers to Viking-era Scandinavia, so a better term to use would have been “Nordic.”
What is the origin of the Starbucks logo?
Starbucks logo first appeared in 1971 and continued to be the brand identity for the next fifteen years. The initial logo of 1971 had a two-tailed mermaid or siren. It had a wordmark around the circular badge. The siren Starbucks original logo design was full of details.
What is the third version of the Starbucks logo design?
The third version of the Starbucks logo design evolved into a clean design with a close-up view of the mermaid. The navel disappeared from the design, and only the fishtail was visible.
Why is Starbucks still a vast brewed coffee brand?
A reason why Starbucks is still a vast brewed coffee brand is its logo. Starbucks logo evokes history and trust. People have been seeing this unique business emblem for decades. They take the mermaid logo as some sort of culture and are proud of it.
Why is Starbuck’s logo a twin-tailed mermaid?
The original founders first named their company Pequod, after the whaling ship in the story of Moby-Dick. They quickly realized this wasn’t a catchy name and switched it to Starbuck, who was the ship’s chief mate. It’s this naval theme that led them to their very first logo design of the twin-tailed mermaid.