What is Blue Ocean Strategy give some examples?

A blue ocean is specific to a time and place. Ford and Apple are two examples of leading companies that created their blue oceans by pursuing high product differentiation at a relatively low cost, which also raised the barriers for competition.

How did Cirque du Soleil create a blue ocean?

A former street performer, Guy Laliberté decided to escape the red ocean of circuses to create a blue ocean of theatrical entertainment: Cirque du Soleil. Its shows combine the circus with adult theater, showing incredible acrobatics and physical feats set to a storyline and original music.

Is Netflix an example of Blue Ocean Strategy?

Netflix. The first company that used the blue ocean strategy is Netflix, a popular subscription-based streaming service.

Is Starbucks a red ocean company a blue ocean company or a hybrid of the two?

Starbucks is an excellent example of a company that has successfully implemented the Blue Ocean Strategy. Many cafes were already established when Starbucks was launched. Instead of focusing on their coffee, they have developed the Starbucks brand as different, a strategy still unexplored in this sector.

Is IKEA blue ocean strategy?

“IKEA‟s competitive strategy is Blue Ocean strategy, which leads IKEA create leading position in local furniture industry.”

Is Uber blue ocean?

Lyft and Uber correctly saw the nascent ridesharing market as a red ocean. Despite dreams of a future where spend would shift from personal car purchases to ridesharing, they could not afford to wait for demand to arrive. In the near-term, supply would outpace demand, making the market much more competitive.

What is a blue and red ocean strategy?

Cutthroat competition turns the ocean bloody red. Hence, the term ‘red’ oceans. Blue oceans denote all the industries not in existence today – the unknown market space, unexplored and untainted by competition. Like the ‘blue’ ocean, it is vast, deep and powerful –in terms of opportunity and profitable growth.

Which companies use blue ocean strategy?

Blue Ocean Strategy Examples

• Blue Ocean Strategy Examples:
• iTunes. With the launch of iTunes, Apple unlocked a blue ocean of new market space in digital music that it has now dominated for more than a decade.
• Bloomberg.
• Canon.
• The Ford Model T.
• Philips.
• Quicken.
• Ralph Lauren.