Who is Massimo Dutti target market?

Who is Massimo Dutti target market?

The target market for Massimo Dutti is women of 25-45 years old and men of 25-50 years old catering to the upper middle and upper socio economic class and upper middle cultural interests. The customer plays an active role in the Inditex business model.

What is Massimo Dutti known for?

It emerged as a masculine brand recognized for its sophisticated tailoring and high-quality textiles, with an understanding of business to dressy ensembles. Inditex’s range contains trademarks such as Zara, Bershka, and Stradivarius, and the company is most often recognized as the most profitable ones.

What kind of style is Massimo Dutti?

From the high sophistication of personal tailoring line to the comfortable fit and timeless style of more casual and relaxed pieces, Massimo Dutti epitomises a natural elegance that appeals to the urbane, independent and cosmopolitan men and women of today.

Is Massimo Dutti a designer brand?

Overview. Despite the Italian name, “Massimo Dutti” is not a fashion designer. The company employs over 10,000 people internationally. When founded in 1985, its product range was limited to menswear.

Who is the designer of Massimo Dutti?

Tatjana W. – Designer
Tatjana W. – Designer – Massimo Dutti | LinkedIn.

How is Massimo Dutti as a brand?

The brand is known for the refined touch on basics and staples, yet is revered throughout the world for their affordable prices for such high-quality clothing. Although they’re often regarded as fast fashion, especially since their owned by Inditex Group in Spain, Massimo Dutti is far from such categories.

Is Massimo Dutti Italian brand?

Contrary to popular belief, Massimo Dutti isn’t actually a designer, nor is it an Italian brand. The label operates in Spain and is actually a Spanish-owned brand, but their look and identity are often compared to that of the strictly-tailored style of Northern Italy.

Is Massimo Dutti and Zara the same company?

Zara is a Spanish clothing retailer based in Galicia, Spain. Founded by Amancio Ortega in 1975, it is the flagship chain store of the Inditex group, the world’s largest apparel retailer. The fashion group also owns brands such as Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe.

Who is the CEO of Massimo Dutti?

The board also named Óscar García as Inditex’s new CEO.

Is Massimo Dutti a high end brand?

In 2003, the company launched a children’s line under the trade name Massimo Dutti Boys and Girls. As a higher-end brand within Inditex, it is more associated with the masstige market.

Where is Massimo Dutti located in Spain?

Massimo Dutti. The offices of Massimo Dutti are located in Tordera ( Barcelona ), unlike Inditex which is located in Arteixo ( A Coruña ). Massimo Dutti fragrances are marketed by Puig Company.

How has Massimo Dutti been impacted by the global economic crisis?

For Massimo Dutti it translates to wider markets and a wider consumer base both within and outside the UK. This type of an impact is visible in a long term with a positive and increasing impact to the company. The second change is the change in interest rates and government taxation which is the result of the global economic recession.

What is Massimo Dutti’s for&from programme?

Massimo Dutti was the first Inditex brand to be part of the for&from programme and now has three stores in Spain managed by and providing long-term employment for people with disabilities: Allariz ( Ourense ), Llagostera (Barcelona) and Igualada (Barcelona).